Advertising sign



Feb- 1661932. J. DlssER, SR

ADVERTISING SIGN Filed April ll, 1931 f4 IWA..

Patented Feb. 16, 1932 UNITED STA-TES PATENT OFFICE ADVERTISING SIGN Application led April- 11, 1931.

My invention relates to improvements in.

advertising devices, and morel particularly to,

signswwhich are placed in windows, showcases, and the like, for the purpose of attracting the attention of passers-by to the wares on sale or display there.

Some of the objects'of the invention are the production of a device of the kind described, which will be neat and attractive in appearance, simple in construction and operation, sturdy and durable, economical in constructionand operation, and efiicient and satisfactory for use Wherever found applicable.

Another object of my invention is to provide an attaching means for said device, by means of which the same may be rapidly and easily placed in or removed from any suitable point of display, and which will not rquire any extraneous screws, brackets, or other attaching means, and which will in no way harm or mar the wall surface upon which the device is placed for display.

A further object of my invention is to provide fastening means for securing said device to a window, so that said device will be as close to the passers-by as is possible, and thereby attract the greatest amountof attention from passers-by and thereby increase the effectiveness of the device.

A still further object of my invention is to provide an advertising sign of the kind described, which will be oscillated in a predetermined manner, to thereby insure quiet and certain operation of the same and make a quiet but certain appeal to those who observe said sign in operation, the drive means for said sign being arranged so that the sign is actuated in one direction and will return in the other direction by gravity.

Many other objects and advantages of the construction herein shown and described, and the uses mentioned, will be obvious to those skilled in the art to which this invention appertains, from the disclosures herein given.

To this end, my invention consists in the novel construction, arrangement, and combination of'parts, herein shown and described, and more particularly pointed out in the claims.

Serial No. 529,450.

In: the drawings, whereinl like referencey characters indicate like or corresponding parts throughout the views,

Figure l is a front elevation of the device, shown mounted in place, with the cover plate removed;

Figure 2 is a top view of the same, withtheA casing and the window in section ;V

Figure 3 is a cross-sectional detail view, taken substantially along the line 3 3 of Figure l; and

Figure 4 is a cross-sectional detail view, taken substantially alongthe line 4-4of Figure 2.

Referring more particularly to the drawings, wherein I have illustrated a preferred embodiment of my invention, A indicates the Window of a store front, a show-case or other display, and from which it is desired to suspend a sign to attract the attention. of passers-by, by means of an advertising device or sign B.

In order to secure the sign as close. as possible to the passers-by, the device is suspend.- ed directly upon the window, as by means of a suctiony cup l. This manner ofsecurement permits of easy and rapid installation and removal of the sign, and without marring or otherwise injuring the window in any way, and will not require the building of special brackets or other extraneous mountings for the sign, thus not only minimizing the expense of installation, but Without requiring any change or alteration in the window or casing.

The advertising device proper consists of a suitable frame-work 2, of any suitable size, shape and material, the same having a pendulum rod 3 pivotally suspended thereto and at the lower end of which is secured a display card or other sign 1i, of suitable size and weight so that the sign thus suspended will swing to and fro or oscillate in the manner of a pendulum.

In order to actuate said sign positively and quietly, I lhave provided electricallyoperated means, including an electromagnet 5, the electrical lead wires thereto being indicated at 6 6. An arm 7 is carried by the upper end of the pendulum rod so as to oscillate therewith, but at an angle thereto, and it is obvious that said arm will be drawn toward and against said electromagnet whenever the latter is energized.

"With the arm in contact with the end of the electromagnet, then when the current is cut off by opening the electrical circuit, the pendulum willswing by gravity in the other direction the arm 7 being then spaced from the electromagnet, so that if the latter is again energized said arm, and the sign carriedtogether therewith will be actuated in the firstmentioned direction, and from whence it may again move freely to the second position after the circuit is again broken. In this manner, a positive movement of the sign in one Vd irection of its swing, and a gravity swing in the opposite direction, will be obtained, making for an economical, quiet, and ecient manner of operation.

In order to provide for such intermittent opening and closing of the electromagnet circuit, I have arranged a fixed switch element 9 in the electromagnet line, the same co-operating with a movable switch element 8 mounted on the frame-work, and being so designed as to normally be out of contact with the iixed element 9, the free endv of the movable element being to one side of the vertical plane passing through the pivoted end ofthe same, and further, the free end of the element may be weighted. The free end of the element will return by gravity to its open circuit position, when pressure thereagainst is released. The free end of the movable element 8 engages against and is supported by the pendulum rod Ll, through a lateral projection, such as the pin 14 extending inthe path VVof travel of the pendulum rod. When the pendulum is substantially at the end of its stroke in one direction of movement, it will have pressed the element 8 into contact with the fixed element 9 to thereby close the electromagnet circuit, whereupon the latter will energize the electromagnet to cause it to exert a pull upon the pendulum arm then in the dotted line position shown in Fig. 1) to actuate the latter into contact with `the electromagnet, all of which will actuate the pendulum to the full-line position shown in said Figure 1. When the pendulum is positively actuated to its full line position, the element 8 releases from contact with the element 9 and falls away thereform by gravity, thus opening or breaking the circuit. The pendulum is actuated to complete its stroke, and then reverses its direction and falls by gravity towards its dotted line position, bringing the switch element into contact again with the element 9 to again close the circutand cause positive actuation of the pendulum in one direction of its oscillation. Y

A housing or casing 10 may be used to enclose the frame-work of the device, together with the other elements, to protectv the same from the elements and to conceal the same from view, one of the covers 11 of the casing being removable if so desired, so as to provide access to the interior of the mechanism.

In order to increase the effectiveness of the sign, an electric light 12 may be positioned thereon to oscillate therewith, and the rod 4 may be made tubular to permit of the passage of .the light wires 18 therethrough, if so desired.

Having thus described my invention, it is obvious that various immaterial modicaltionsmay be made in the same without departing from the spirit of my invention; hence I do not wish to be understood as limiting myself to the exact form, arrangement, construction, and combination of parts herein shown and described, or uses mentioned, except as limited by the state of the art to which this invention appertains, or the claims hereto appended. Y

What I claim as new and desire' to secure by Letters Patent is:

1. An advertising device of the kind described, comprising a. pendulum sign; 'an electromagnet for exerting a pull thereon to actuate the sign in one direction of its oscillation; a movably mounted switch element controlling the passage of current through said electromagnet; an arm carried by said sign; a projection on said element in the path of swing of the sign, whereby movement of the latter in one directionwill close said circuit and cause the electromagnet to draw said arm toward itself and actuate the sign, and movement of the sign in the reverse direction will break said circuit and permit the sign to swing in said direction; and a casing enclosing all of said parts and permitting said sign to extend therefrom.

2. An advertising device of the kind described, comprising an oscillating sign suspended at one end; an arm carried thereby; an electromagnet for exerting a pull on said arm to oscillate the sign in one` `direction of its swing; a switch element for said electromagnet and movable relatively of said sign, said element slidablyrbearing against the sign so as to be moved thereby in one direction of movement of the sign to close said circuit, and movable of its own weight in the opposite direction to fall away from its circuit-closing position to open'said circuit.

3. An advertising device of the kind de-v scribed comprising a swinging pendulum sign; an electromagnet; a supporting frame; a switch element movable on said framework and controlling the passage of current through said electromagnet; an arm on said sign and swinging therewith; anda projec tion on said switch element in the path of oscillation of the sign, whereby movement of the latter in one; direction willengage said projection to actuate said switch element about its connection to Said framework to close said circuit and cause the electromagnet to pull said arm to actuate said sign, and the movement of the sign in the reverse direction will break the circuit and permit the free swing of the sign freely in said reverse direction.

In testimony whereof I have aiiixed my signature.

LOUIS J. DISSER, SR. 

